Concussion Campaign — Sonia Mijatov

Sonia Mijatov
Brand Designer
Tāmaki Makaurau

New Zealand Rugby

Campaign strategy + identity

How do you bring an often-ignored injury out of the shadows? You make it impossible to ignore. Developing a loud, bold campaign identity for concussion awareness meant it could be used across campaign, resource packs for high schools, sponsored content and even for a full-blown choir.

Watch more here

Credits
Using Druk by Commercial Type, Futura by Paul Renner. Imagery and video via New Zealand Rugby, All Blacks and Black Ferns. Created while at Strategy Creative.

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