Brand Designer
Tāmaki Makaurau
A giant plastic plaid bag. Our coming-of-age totem.
In the face of moving houses, cities & lifetimes - these bags carry us. Despite the flimsy exterior – they’re a manifestation of our ‘she’ll be right’ attitude and a bit of dumb luck. We ignore bulging zips barely holding our worldly posessions together, or the fabric threatening to rip, shlepping our baggage place to place.
Built from a plaid bag and sewn together, this entry shines a light on a humble staple in kiwi culture, whether crumpled at the back of a cupboard or the proud tapestry in our garages.