Sonia Mijatov
Brand Designer
Tāmaki Makaurau
Work
Te Aka Whai Ora Health New ZealandCampaign identity
The challenge
A kaupapa dedicated to empowering and inspiring the next generation of Māori health professionals. The programme itself intertwines music, dance, haka, waiata, toi, and digital media to encourage more young Māori to pursue careers in health. Collaborating with DJ Sir-Vere, one of Aotearoa’s most respected DJs, Jordyn with a Why, Sid Diamond and Tawaz, the programme hosts wānanga as well as producing music, a video series and a podcast.


Credits
Using Trim Poster by Letters to Sweden, Space Mono by Colophon Foundry. Imagery via Death to Stock, Waha Creative. Created while at Strategy Creative.


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