Lads Without Labels — Sonia Mijatov

Sonia Mijatov
Brand Designer
Tāmaki Makaurau

Lads Without Labels

Brand identity

A University of Canterbury club taking youth mental health support into their own hands. With their events, like Run72, fundraising upwards of $70k each year, the parent brand was due a refresh. Injecting it with a grassroots and humble energy, but giving it the legs to flex from the community level all the way up to corporate sponsorship.

Credits
Using Longreach by Hanoded, Parabolica by JTD. Imagery via Lads Without Labels. Created while at Strategy Creative.

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Cheers for lurking.