STOP — Sonia Mijatov

Sonia Mijatov
Brand Designer
Tāmaki Makaurau

Illustration system

Tackling the incredibly tough topic of concerning sexual behaviour among rangatahi, Press Pause is a web resource to support adults surrounding the rangatahi in question.

When it came to the illustration system, adding humour, a touch of whimsy and a hand-drawn style helped to create the approachable feel. I also scripted and art directed the illustrative approach into explainer videos created by Luke Toth.
Check out the site here

Credits
Using League Spartan by Matt Bailey + Tyler Finck, New Kansas by Miles Newlyn. Created while at Strategy Creative.

For more adventures in letters, check out my instagram.

Cheers for lurking.